Coke’s Real-Time Social Composing Event

Moderm Ideas » Business » Coke’s Real-Time Social Composing Event



Coca-Cola announced a live event that it will be holding in London on March 22. Teaming up with the band Maroon 5, they will sponsor and most certainly “fuel” a 24 hour composition in which a global audience will be able to interact with the band to influence the creation of a song. By RSVPing on Facebook, you can be part of this interactive event which will redraw the boundaries between artist and fan to create a unique musical experience.

Participants are encouraged to “inspire” the band by suggesting lyrics, riffs, and rhythms, and will be able to comment on the progress of the song throughout the composition process.

The event will also serve as a demonstration of the new communication technologies that will facilitate the event, which are centered around a movement-based projection system that will live stream the thoughts, comments and opinions of fans onto the walls of the studio where the band will be working.








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